Senior Marketing Manager - Fellows

About the job

ABOUT HANDSHAKE

Handshake was founded on a simple belief that everyone deserves a path to a great career, regardless of where they went to school or who they know. Today, we power 25 million job seekers, 1 million+ employers, and 1,600 educational institutions.

In 2025, we started Handshake AI and built the fastest-growing AI data business in history. We work directly with frontier AI lab researchers to create evaluations, publish benchmarks, and push the boundary of data. We've grown from $0 to ~$1B run rate and pay ~$60M to over 30K individuals every month.

Why join Handshake now:

• Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel

• Partner hand-in-hand with world-class AI labs, Fortune 500 partners and the world's top educational institutions

• Work together with engineers, scientists, operators, and more from Palantir, Meta, Scale AI, and former YC founders

• Build a massive, fast-growing business with billions in revenue

About Handshake AI

Human data is the core infrastructure to AI advancement. Frontier AI labs currently improve model capabilities with various data-intensive post-training techniques. We believe that data spend for AI training will increase by 3-5x in the next few years and continue for much longer as models take on new domains. Handshake AI supports all of the frontier AI labs, working on their most complex data at the largest scale.

ABOUT THE ROLE

Handshake is hiring a Senior Marketing Manager to build and grow our community of Fellows, the experts who power Handshake AI's data work. You will design programs that turn Fellows into long-term advocates and serve as Handshake's everyday voice to that community, in good moments and in hard ones. This is a program-building and community role first, with product marketing skills as a supporting lens.

• Community & Social Engagement: Own Fellow community management and social engagement to keep Fellows supported, heard, and connected to Handshake

• Crisis Communication: Lead crisis communication and negative-sentiment response to protect Fellow trust when issues surface

• Fellow Programs: Design and run programs such as the STAR Fellows program, the Fellow referral program, and a Fellow advisory board to turn Fellows into advocates for Handshake

• Engagement & Retention: Develop creative ideas to increase Fellow engagement and retention, and track what moves them

• Content & Email: Write content and email communications to give Fellows clear, consistent updates in a voice they trust

• AI Team Partnership: Partner closely with the AI team to keep Fellow messaging accurate and grounded in what Fellows need

YOU HAVE

• Experience in consumer-facing or community-driven marketing

• Experience engaging and growing an online community

• Creative approach to designing programs that turn users into advocates

• Consumer-facing writing and marketing instincts, including content and email

• Sound judgment handling negative sentiment and crisis communications

• Strong communication and collaboration skills across teams

• Excitement for Handshake's mission and the AI economy

Bonus Points

• Product marketing experience, including messaging and positioning

• B2C or marketplace experience, such as social media, ecommerce, or community platforms like Reddit, Discord, or Facebook Groups, or gig, creator, or expert-network communities

• Interest in AI and the people who train and evaluate it

WE OFFER

Handshake delivers benefits that help you feel supported and thrive at work and in life.

The below benefits are for full-time US employees.

• 🎯 Ownership: Equity in a fast-growing company

• 💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching

• 🍼 Family Support: Paid parental leave, fertility benefits, parental coaching

• 💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend

• 📚 Growth: $2,000 learning stipend, ongoing development

• 💻 Remote & Office: Internet, commuting, and free lunch/gym in our SF office

• 🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days

• 🤝 Connection: Team outings & referral bonuses

Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers http://joinhandshake.com/careers.