Social Media Strategist

About the job

If you live and breathe social media, understand what makes content perform, and can teach others how to do it well, we need to talk.

We’re looking for a creative, strategic, and highly skilled Social Media Strategist to lead social media strategy and creative direction across multiple client accounts.

This is a skilled lead role. You won’t just oversee the work, you need to know how to do it at a high level and be able to teach others how to do it, too. You should bring strong experience in social media strategy, paid social, graphic design, video editing, and content creation.

You should understand not only what to create, but why it works for a specific platform, audience, and goal.

You are not just managing social media, you are setting the standard and helping your team become better marketers.

What You’ll Do

• Develop and lead social media strategies across multiple client accounts

• Build platform-specific strategies based on client goals, audiences, and brands

• Lead organic and paid social media strategy, including campaign setup, targeting, testing, optimization, and performance

• Develop creative content ideas and campaigns designed to drive engagement and growth

• Provide creative direction for graphics, video, Reels, and other social-first content

• Use your design and video editing skills to evaluate work and improve creative quality

• Analyze performance and use data to adjust strategy and improve results

• Oversee content calendars and ensure the team stays ahead of schedule

• Lead client conversations related to social media strategy, content, and performance

• Coach and develop Social Media Content Creators

• Provide hands-on training in strategy, paid social, design, video editing, and content creation

• Review work and provide clear, actionable feedback that helps the team improve

• Stay ahead of platform updates, trends, algorithms, and emerging content formats

How You’ll Show Up in This Role

• Lead from expertise, not just authority

• Be willing and able to jump into the work when needed

• Bring strong creative vision and strategic thinking

• Teach the why behind decisions, not just what needs to change

• Give constructive feedback and help others improve their skills

• Balance creativity with data and performance

• Take ownership and make decisions without waiting for direction

• Stay curious and continuously bring new ideas and knowledge to the team

• Communicate confidently with clients and internal teams

• Maintain high standards for quality, consistency, and follow-through

What Success Looks Like (KPIs)

• Consistent, high-quality social content across client accounts

• Improved engagement, reach, growth, and account-specific KPIs

• Social strategies aligned with each client’s goals and broader marketing strategy

• Content calendars consistently planned and executed ahead of schedule

• Strong organic and paid social performance with data-backed strategic adjustments

• Regular new content ideas, tests, and creative concepts

• Positive client feedback on social strategy, content, and communication

• Measurable growth and development of Social Media Content Creators

• Fewer recurring quality issues as the team’s skills improve

What We’re Looking For

• Proven experience developing and leading social media strategy

• Strong understanding of Facebook, Instagram, TikTok, LinkedIn, YouTube, and how strategy differs across platforms

• Strong hands-on experience with paid social advertising, particularly Meta Ads

• Experience managing targeting, budgets, creative testing, optimization, and paid social performance

• Strong graphic design background and creative eye

• Video editing experience, particularly short-form social content

• Strong writing, content creation, and storytelling skills

• Ability to analyze social media performance and turn data into action

• Experience managing multiple accounts or campaigns

• Ability to coach, train, and develop other social media professionals

• Confidence leading client conversations

• Creative, strategic, and idea-driven mindset

• Strong organization, ownership, and follow-through

• Ability to operate in a fast-paced agency environment

• Bachelor’s degree in marketing, communications, graphic design, or related field OR equivalent experience

• Relevant industry certifications are a plus, including Meta Blueprint, TikTok Media Buying, Google Ads, HubSpot Social Media Marketing, or similar platform-specific certifications

• Proficient with Google Suite and general technology

Position Details

• Full-Time

• Standard working hours are Monday through Friday, 8:00 AM to 5:00 PM Central Time (CT)

• Salary range: $55,000-65,000 based on experience

Location & Authorization Requirements

This is a remote role, but candidates must be physically located within the United States and possess current, valid US work authorization. We are unable to sponsor visas or hire individuals residing outside of the United States for this position.

Benefits & Perks

As a Lemon Seed employee, you will be eligible for the following benefits:

Paid Leave

• Paid time off

• 10 paid holidays

• Paid birthday holiday

• Paid parental leave for eligible employees

Health & Wellness

• Medical coverage with Lemon Seed paying 75% of the employee premium

• Dental and vision coverage

• Preventative health, wellness, vision, and dental services of up to $5,000 annually

• Mental health counseling services of up to $3,000 annually

• Physical and nutritional health services of up to $750 annually

Zesty Benefits

• 401(k) retirement plan with a company Safe Harbor Match

• Monthly Flex Time

• Christmas Club savings program

• Company-paid life insurance

Additional benefit details, including eligibility requirements, coverage limitations, and enrollment information, are outlined in the employee handbook and applicable plan documents.

Why Lemon Seed

We’re a marketing agency focused on helping home service companies grow, including industries like HVAC, plumbing, electrical, roofing, and more.

We move fast, value ownership, and believe great work comes from people who are willing to think, create, learn, teach, and continuously improve. This role gives you the opportunity to directly impact our clients’ social media results while helping develop the skills of the entire Social Media team.