Executive Director of Operations & Strategic Growth (Home Care)

About the job

Executive Director of Operations & Strategic Growth

Location: Boca Raton / Palm Beach, Florida
Compensation: $150,000–$200,000 Base + Growth-Based Bonus

We are an established private-pay home care organization serving clients throughout the Boca Raton and Palm Beach market. With approximately 50 active clients and a strong operational foundation, the organization has built a stable, well-run business and is now entering its next stage of growth. The company serves a premium private-pay clientele and is seeking a driven healthcare executive who can build upon that foundation and significantly expand the business.

The Executive Director of Operations & Strategic Growth will lead the organization's day-to-day operations while taking a hands-on role in driving growth, increasing census, developing community relationships, and expanding revenue. This is an ideal opportunity for a hungry, energetic, entrepreneurial healthcare leader who wants to grow a business rather than simply maintain one. The ideal candidate will bring strong operational leadership, business acumen, relationship-building ability, and a proven track record of producing measurable results.

Key Responsibilities

• Lead and oversee the agency's daily operations, team performance, client experience, and compliance.
• Drive growth in client census, revenue, and overall market presence.
• Develop referral relationships throughout the Boca Raton / Palm Beach community, including senior communities, retirement communities, healthcare organizations, and other strategic partners.
• Represent the organization at networking events, community events, sponsorships, and other local opportunities.
• Develop and oversee marketing and business development initiatives, including digital and community-based strategies.
• Track key metrics including census, revenue, staffing, growth, and profitability, using data to drive decisions.
• Ensure the agency has the staffing and operational capacity to support growth.
• Identify, recruit, and eventually oversee Business Development / Marketing talent as the organization expands.
• Maintain high standards of client service, regulatory compliance, and operational excellence.
• Partner closely with ownership to establish growth goals, evaluate performance, and execute strategic initiatives.

Qualifications

• Leadership experience in home care, hospice, assisted living, skilled nursing, senior care, or a related healthcare environment.
• Proven ability to manage a healthcare operation and lead teams.
• Demonstrated history of business growth, revenue generation, census growth, or market expansion.
• Strong business and financial acumen with the ability to speak confidently about metrics and results.
• Excellent communication, networking, and relationship-building skills.
• Highly presentable, charismatic, and comfortable representing an organization within affluent communities.
• Entrepreneurial, energetic, and genuinely hungry for growth.
• Strong understanding of staffing, compliance, and healthcare operations.
• Direct home care experience is preferred, but exceptional candidates from adjacent healthcare environments will be considered.

The Ideal Candidate

We're looking for someone who can walk into an interview and tell us how many patients they've managed, what their revenue looked like, how they've grown an operation, what challenges they've solved, and what results they've produced.

This is not a maintenance role. We want someone who sees opportunities, takes ownership, builds relationships, and creates measurable momentum.

Compensation

• $180,000–$200,000 base salary , depending on experience.
• Additional growth-based bonus opportunity.
• Opportunity to play a significant role in the growth and future direction of an established private-pay healthcare organization.
• Long-term opportunity to expand leadership responsibility as the organization grows.