Social Media Manager

About the job

We are HCSS.

For the last
40 years,
we have been developing software to help construction companies streamline their operations
.
Based in Sugar Land, TX, our mission is helping customers achieve excellence through our proven customer-centric, end-to-end solutions and exceptionally helpful service, while providing a great life for our employees. With this mission at the core of everything we do, HCSS is a pioneer and leader in the construction software space and a consistently recognized employer. We have earned
Best Companies to Work for in Texas
honors for
18

consecutive years
and have been named a
USA Today Top Workplace
. HCSS has also been recognized by
Built In
as a
Best Place to Work in Greater Houston
and by
Construction Executive
for our technology innovation, reflecting our strong culture, industry leadership, and commitment to excellence.
WHO WE NEED:
The Social Media Manager is responsible for shaping and executing HCSS’s organic social media and influencer strategy across channels. This role brings expertise in social content strategy, storytelling, content creation and amplification, audience and community engagement, platform best practices, and performance measurement, with a working knowledge of influencer and creator relations.
Working closely with content, creative, demand generation and the broader marketing team, the Social Media Manager will grow HCSS’s social presence, strengthen audience engagement, elevate customer and thought-leadership stories, and ensure social supports broader brand and business priorities. This person should have experience managing organic social media for a national organization supporting expansion into global markets.
Qualifications:
5+ years of social media or digital marketing experience, including ownership of organic
social strategy for a national or multi-market brand.
Platforms & Tools
Social media management and publishing platforms such as Sprout Social or equivalent
Native social platform tools and analytics, with strong knowledge of LinkedIn
Working knowledge of creative tools such as Canva, Adobe Creative Cloud, Figma, or equivalent
Technical & Strategic Skills
Organic social media strategy and channel management
Social content development, copywriting, and editing
Community management and audience engagement
Social media analytics, reporting, and performance optimization
Content planning, distribution, and campaign execution
Working knowledge of influencer and creator marketing
Understanding of current social media trends, platform best practices, and emerging channels
Core Competencies
Strong written and verbal communication
Presentation and stakeholder-management skills
Cross-functional collaboration
Project and time management
Strategic and analytical thinking
Strong judgment and attention to brand reputation
Ability to manage multiple priorities and campaigns simultaneously
Preferred Qualifications:
Social media marketing or platform certifications
Photo and/or video production experience, including short-form social content
Experience developing and growing successful YouTube content
Experience with influencer or creator marketing programs
B2B or B2B SaaS marketing experience
Experience supporting executive thought leadership or employee advocacy programs
Experience supporting global social media audiences or markets
Experience marketing to construction, infrastructure, or other technical/industrial audiences
Role Responsibilities:
Own and evolve HCSS’s organic social media strategy, including platform strategy, audience development, content planning, community engagement, and channel optimization.
Develop, create, schedule, and publish social content in partnership with creative, video, content, and other internal teams.
Develop integrated social campaigns supporting product launches, events, customer advocacy, corporate announcements, thought leadership, and employer-brand initiatives.
Build social programs that leverage customers, industry voices, influencers, executives, and internal subject matter experts to expand HCSS’s reach and credibility.
Manage community engagement and social listening, surfacing customer insights, industry trends, and opportunities for HCSS to engage.
Proven ability to create an influencer program and best practices for success.
Partner cross-functionally with product marketing, demand generation, customer success, sales, communications, recruiting, and other teams to support broader business priorities.
Monitor emerging platforms, audience behaviors, creator trends, and social best practices to identify new opportunities and continually improve HCSS’s social presence.
Analyze channel and campaign performance, audience growth, engagement, sentiment, and business impact to optimize strategy and communicate results to stakeholders.
Travel Requirements:
Occasional travel (up to 5%) for industry conferences, annual HCSS Users Group Meeting (UGM), customer jobsite and office visits.
BENEFITS & PERKS:
Part of our mission is to provide a great life for our employees. We believe that when our people are happy, they do their best work. Some of the benefits and perks we offer include:
Flexibility to work Remotely
Medical, dental, and vision coverage with
company-paid
and employee-paid options
Paid holidays, sick days, and personal time off
Employee Resource Groups (
ERGs
) that foster connection and inclusion
On-site amenities including a covered basketball court, soccer field, track, pickleball/tennis courts, gym, etc.
Dog-friendly campus and WiFi-accessible courtyards
401(k) with a
5%
company match
Coverage for employee professional development and wellness
And more!