Associate Director Of Marketing & Fan Experience - Tennessee Athletics - UTK

About the job

The Associate Director of Marketing and Fan Experience will oversee aspects of the Athletic Marketing and Fan Experience Department as well as develop and execute creative, innovative marketing plans that maximize revenue, brand profile, attendance, and fan experience to create a home field/court advantage. This position will have an active and direct role in the development and implementation of the strategic direction and creative standards for the unit while participating in strategic planning, assessing department functions for effectiveness, and acting as a liaison with internal and external clients.

Primary objectives of the Tennessee Marketing and Fan Experience Office are:
1. Generate revenue to assist in the growth and operations of the Tennessee Athletic Department
2. Increase attendance and deliver an incredible experience for our fans at Tennessee events
3. Protect and promote the Tennessee Athletic brand