Social Media Content Specialist
WMATA · DC, District of Columbia
Posted Oct 5, 2026 · Verified open Oct 10, 2026
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The Social Content Specialist is a next-generation content creation professional, responsible for managing creating high-quality digital content for use to “tell Metro’s story” to a broad external audience across multiple communication channels. The incumbent supports the department's overall digital strategy, recommending tools and processes by identifying emerging digital and journalism trends. The incumbent leads the implementation of all initiatives managed by the Manager of Digital Content. The incumbent operates on a rotational on-call (24/7) schedule to respond to emergencies, as needed, and manages confidential and sensitive matters with discretion and confidentiality. The incumbent calls on creativity and the astute understanding of Metro's Strategic Transformation Plan to ensure messaging advances all STP priorities of Service Excellence, Talented Team, Regional Opportunity and Partnership, and Sustainability.