Senior Copywriter (DTC Pharma Experience Preferred)

About the job

• WHAT DOES A SENIOR COPYWRITER DO?
• The Senior Copywriter will create compelling and persuasive content for various pharmaceutical and healthcare marketing campaigns. This role requires a deep understanding of the pharmaceutical industry, regulatory requirements, and the ability to translate complex medical information into engaging and accessible content. The ideal candidate will have a strong background in copywriting, excellent communication skills, and the ability to work collaboratively with cross-functional teams.
• ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by:
• Curious. You must have an unquenchable thirst for knowledge — of the problem, the science, the solutions and our target (healthcare providers) — in order to sculpt the big ideas that drive action.
• Empathetic. Compassion leads to passion, and ultimately work that makes a difference for our clients and their targets (many of whom suffer). You’ll feel good about what you do here.
• Thoughtful. You can’t pun your way out of a pharma project. You need true strategy and craftsmanship to marry clinical understanding with creative inspiration to build work that wins. Writing in a heavily regulated industry is not for the faint of heart. You’ve got to have the resolve to power through to creative solutions. Words are weapons, after all.
• A team player. You will work with a dozen different departments to make your message come to life across a multitude of digital channels. Collaboration and laughter are key.
• A go-getter. No time? No problem!
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned

• WHAT ARE WE LOOKING FOR?
• The requirements listed below are representative of the experience, education, knowledge, skill and/or abilities required.
• 6+ years of copywriting experience in marketing, advertising, or a related field, including at least 2+ years of experience supporting DTC pharmaceutical clients
• Bachelor’s degree in marketing, advertising, or a related field required, or an equivalent combination of education and experience
• A strong portfolio demonstrating conceptual thinking and integrated campaign work, with a particular emphasis on social media, including script writing, as well as digital and email executions
• Strong understanding of writing across the digital landscape, from strategy and concept development to social, digital, web, email, and SEO
• Expertise in developing medically accurate, compelling copy for consumer audiences
• Experience managing complex projects in collaboration with internal and external account and creative teams
• Ability to make complex information clear and engaging, while also crafting memorable, attention-grabbing headlines. Be prepared to provide examples of both
• Proficiency in Microsoft Word and Excel required
• Experience with Figma is a strong plus

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.
We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.
We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.