Associate Director, Omnichannel Brand Partner

About the job

• The Associate Director, Omnichannel Brand Partner is a critical leadership role within the Customer Experience and Omnichannel team at Sobi North America, serving as the strategic hub balancing priorities between the enterprise Omnichannel/CX function and the brand marketing teams. This individual will collaborate closely with marketing, agency partners, analytics, and a broad range of other stakeholders to support the design and delivery of digital and omnichannel experiences, digital media, and digital analytics, including dedicated support for two upcoming Immunology launch brands. This role is accountable for translating customer and business insights into clear omnichannel strategies, prioritized roadmaps, executable plans, and measurable outcomes. The team member will have the opportunity to influence omnichannel activity aligned with the broader vision of enhancing customer experience (CX) across patients, caregivers, and HCPs, bringing deep knowledge of the customer journey and a sharp eye for identifying the moments that matter most. The Omnichannel Brand Partner will also be tasked with translating enterprise initiatives, such as modular content, into strategies that brand marketing teams can act on, helping to identify, define, and implement capabilities to support the broader enterprise omnichannel vision.
• Key Responsibilities
• Including, but not limited to the following:
• Partner closely with marketing and cross-functional teams to drive omnichannel and customer experience programs that generate value for the brands and key stakeholders

• Serve as the strategic hub connecting the enterprise Omnichannel/CX team and brand marketing teams, balancing enterprise priorities with brand-specific needs and operating with a high degree of autonomy to lead cross-functional omnichannel initiatives

• Lead agency management and coordination, including relationship, scope, budget, and performance

• Partner with marketing teams to understand their business and act as a strategic advisor for all omnichannel and digital efforts – including SEO/SEM, Social, Websites, Email, Display, etc.

• Develop and maintain omnichannel strategy roadmaps.

• Collaborate with the Digital Analytics team to translate customer and performance data into actionable insights, recommendations, and measurable outcomes; ensure recommendations are implemented, tracked, and evaluated.

• Apply deep knowledge of the end-to-end customer journey to identify and prioritize the moments that matter most for patients, caregivers, and HCPs, translating those insights into targeted omnichannel strategies

• Translate enterprise-level initiatives (e.g., modular content) into clear, actionable strategies for brand marketing teams, driving adoption, and consistency across brands

• Work autonomously, take ownership, and drive cross-functional initiatives with minimal oversight

• Ability to be a strategic business partner and trusted hub between omnichannel/CX and brand marketing teams, having impact above and across the organization

• The ability to thrive in situations of ambiguity and provide a clear path forward toward solutions

• Excellent interpersonal, oral and written communication skills, confident executive presence, and ability to communicate with Senior Leaders

• Excellent diplomacy and facilitation skills; ability to influence without authority

• Adaptive and motivated to build and lead while "rolling up their sleeves" to get it done

• Passionate about omnichannel and CX- data, technology and marketing strategy

• Strong customer-oriented mindset and demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership

• Required Qualifications & Experience
• Education:
• Bachelor's degree required.
• Experience:
• Minimum of 8 years multi/omnichannel pharma marketing experience with an emphasis on digital engagement strategy that optimizes overall customer experience to drive business results
• Experienced in making quantitatively oriented recommendations to solve business problems, based on real customer information and trends
• Passion for data and analytics with ability to socialize key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making
• Recent experience at, or supporting, startup/emerging life science organizations; focus on rare/orphan diseases
• Proven background in consistently designing and delivering high-impact digital/ customer experience programs
• Deep understanding of core digital tactics, technology, data and how they work together. Including, but not limited to:
• Websites, UX, SEO/SEM, Media, Social, CRM, analytics, digital field tools
• Strong knowledge of marketing fundamentals and ability to align marketing strategy and customer behavioral objectives to tactical campaign design across multiple dimensions (customer, channel, content, cadence)
• Strong business acumen with ability to translate complex, technical concepts clearly and concisely to broad audiences
• Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach
• Demonstrated leadership experience managing agency partners, including relationship, project scope, budget, and contract management
• Deep understanding of the end-to-end customer journey, with experience identifying and prioritizing the moments that matter to shape omnichannel strategy
• Demonstrated ability to translate enterprise-level initiatives (e.g., modular content) into brand-level strategies and execution plans
• Demonstrated ability to connect insights to strategic decisions, execution, and measurable customer or business impact.
• Ability to prioritize and direct several projects simultaneously, meeting deadlines, and proposing solutions to support teams
• Experience supporting brand or product launches in a pharmaceutical/biotech setting, with the ability to stand up omnichannel infrastructure and customer engagement strategy from pre-launch through commercialization
• Preferred Qualifications
• Work experience in commercial matrix organization

• Understanding of compliance-related concepts that govern pharmaceutical marketing and sales activities, as well as medical/science engagements

• Experience working with third party vendors for analytics and reporting

• Agency partnership experience, including relationship, project budget, and contract management

• Strong experience utilizing modern business intelligence tools (e.g., Tableau)

• Experience with Veeva toolset and Salesforce Marketing Cloud highly desirable

At Sobi, we believe diversity drives innovation and inclusion creates stronger teams. We are committed to building a workplace where everyone feels valued and empowered to contribute.

• If this role excites you but you’re unsure if you meet every requirement, we encourage you to apply. Your unique perspective and experiences could be exactly what we need. We look forward to hearing from you!
• At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.
• Our mission and culture at Sobi get us excited to come to work every day, but here are a few more reasons to join our team:
• Competitive compensation for your work
• Generous time off policy
• Summer Fridays
• Opportunity to broaden your horizons by attending popular conferences
• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments