Vice President, Marketing

About the job

Position Summary
The Vice President, Marketing leads Brio Water Technology’s brand, digital marketing, and creative organization. Reporting to the Vice President of Product & Marketing, the VP builds the brand customers choose across DTC/e-commerce, marketplaces, retail, and the dealer program — and runs the paid, lifecycle, and creative engine that turns that brand into revenue.
The VP leads three teams - Brand Strategy & Growth, Digital Marketing, and Creative and is accountable for building long-term brand value, driving measurable marketing-led revenue, and operating a high-performing in-house creative organization. They will lead an organization of marketing and creative professionals through 2–4 direct reports, developing functional leaders and aligning resources to the company’s growth priorities

Primary Focus
The VP, Marketing owns the brand and the full marketing engine — but the center of gravity of the role is marketing-driven revenue.
Paid media, lifecycle/CRM, and content are managed to efficiency and new-customer targets set with the business, and brand work is judged by whether it moves awareness and demand. Creative is run as a production operation — clear intake, standards, and turnaround — so it fuels every channel rather than slowing one down.

Key Responsibilities

• Brand Strategy & Growth
• Set brand strategy, positioning, and standards across the Brio portfolio.
• Own the company marketing calendar and company-level activations, sponsorships, and partnerships — deciding what to renew, cut, or add based on measured return.
• Build and lead the social, influencer, and content program, with PR and communications as part of that team.
• Grow awareness, share of search, and audience across every channel Brio sells through.
• Digital Marketing
• Own paid search, paid social, SEO/AEO, and lifecycle/CRM (email and SMS), including their budgets.
• Deliver marketing efficiency and new-customer targets (MER, CAC) and grow repeat and replenishment revenue.
• Build the measurement discipline — attribution, incrementality testing, and a weekly performance read leadership can trust.
• Partner with E-commerce so traffic and lifecycle demand convert on site.
• Partner with Finance and channel leaders to evaluate marketing performance against contribution margin, customer lifetime value, and payback, balancing customer acquisition efficiency with profitable growth.
• Creative
• Lead the in-house creative studio: design, UI/UX, copy and technical writing, video, and production management.
• Run intake, prioritization, and turnaround standards so every team gets what it needs, on time.
• Build the design system and asset library, and make AI-assisted production the standard.
• Marketing Operations & Team
• Recruit, develop, and lead a team of marketing and creative professionals; set the operating rhythm, systems, and standards the function runs on; and own the marketing budget with discipline on spend, vendors, and return.
• Marketing Operations & Team
• Recruit, develop, and lead a team of marketing and creative professionals; set the operating rhythm, systems, and standards the function runs on; and own the marketing budget with discipline on spend, vendors, and return.

• Leadership Expectations
• Set marketing strategy and direction for the company, and bring leadership along with evidence.
• Make decisions quickly, communicate them clearly, and adjust when evidence warrants it.
• Think about the brand long-term while delivering revenue this quarter.
• Create clarity for every team that depends on marketing.
• Partner closely with Product Development, Product Marketing, E-commerce, Sales, and channel leadership to translate business and product priorities into coordinated marketing execution.
• Partner with Product Marketing to translate product positioning and launch plans into integrated campaigns, with clear ownership, channel coordination, asset readiness, and post-launch evaluation.
• Establish clear responsibilities and decision rights with Product Marketing, E-commerce, Sales, and channel leadership for positioning, launch strategy, marketplace advertising, retail media, and promotional planning.
• Build high-performing teams and develop the next leaders within them.
• Run creative with discipline without sacrificing quality.
• Hold every program accountable to a measurable result.

• Qualifications
• 10+ years in consumer marketing, with 5+ years leading multi-discipline teams spanning brand, performance, and creative.
• Demonstrated success leading through managers or functional leads, including hiring, coaching, performance management, and organizational development.
• Proven success at a consumer-products, appliance, or durable-goods brand sold through DTC/e-commerce, marketplaces, and retail at the same time.
• Experience building or running an in-house creative studio — intake, standards, production management, and design systems.
• Hands-on performance marketing fluency: MER, CAC, ROAS, incrementality, and attribution.
• Tech-savvy, with experience applying AI and digital tools to streamline marketing processes, improve efficiency, and enhance team effectiveness.
• Lifecycle/CRM experience, ideally in a business with replenishment, consumables, subscriptions, or meaningful repeat purchase behavior.
• Brand strategy and architecture experience, including repositioning or portfolio consolidation.
• Social, influencer, and PR program leadership with measured results.
• Demonstrated ability to apply AI tools to improve marketing analysis, creative development, and production efficiency, with sound judgment around quality and brand consistency; build these capabilities across the team.
• Strong writer and presenter; comfortable in a fast-moving, founder-led company.
• Bonus: water, home, or outdoor products; packaging and retail display; video production; sponsorship or partnership activation; experience bringing creative in-house from an agency.

Success Measures
Marketing-driven revenue growth · marketing efficiency (MER) and CAC at target · new-customer and replenishment growth · brand awareness and share of search · social reach and engagement · on-time creative delivery and cost per asset · launch assets ready at every gate · a team built and retained. · profitable growth and customer acquisition payback against targets agreed with Finance.

• Benefits / Perks
• We believe in recognizing and rewarding our employees for a job well done. We offer growth potential for motivated individuals, competitive compensation, and a comprehensive benefits package, including:
• Medical, Dental, Vision, and Life Insurance
• 401(k) Retirement Plan
• Paid Vacation Time
• Paid Holidays
• And More!

About the company

Brio Water Technology is a rapidly growing consumer products company and a leader in premium hydration appliances, including cutting-edge water dispensers, advanced filtration systems, ice, and wellness solutions for home and commercial use. We combine sleek design, smart functionality, and eco-conscious innovation to elevate how people hydrate every day, with products found in millions of homes and offices worldwide. Our products reach customers through a diversified omnichannel model spanning direct-to-consumer and e-commerce, leading online marketplaces, major national retail and big-box partners, wholesale distribution, and an established dealer network.

AI at Brio Water Technology
At Brio, we are building a faster, more data-driven and AI-enabled organization. We expect our teams to challenge existing ways of working, embrace new technologies, and continuously improve how we develop products, make decisions, serve our customers, and operate our business. AI is not simply a tool—it is becoming an important part of how we increase speed, improve execution, and scale the organization.