AVP Growth Analytics

About the job

When you join the team at Unum, you become part of an organization committed to helping you thrive.

• Here, we work to provide the employee benefits and service solutions that enable employees at our client companies to thrive throughout life’s moments. And this starts with ensuring that every one of our team members enjoys opportunities to succeed both professionally and personally. To enable this, we provide:
• Award-winning culture

• Inclusion and diversity as a priority

• Performance Based Incentive Plans

• Competitive benefits package that includes: Health, Vision, Dental, Short & Long-Term Disability

• Generous PTO (including paid time to volunteer!)

• Up to 9.5% 401(k) employer contribution

• Mental health support

• Career advancement opportunities

• Student loan repayment options

• Tuition reimbursement

• Flexible work environments

*All the benefits listed above are subject to the terms of their individual Plans .

And that’s just the beginning…

With 10,000 employees helping more than 39 million people worldwide, every role at Unum is meaningful and impacts the lives of our customers. Whether you’re directly supporting a growing family, or developing online tools to help navigate a difficult loss, customers are counting on the combined talents of our entire team. Help us help others, and join Team Unum today!

General Summary:
The Assistant Vice President of CX Growth Analytics is responsible for leading a technical team that drives Demand Generation revenue growth and optimization. This leader serves as a strategic partner to leaders across marketing, sales, finance and the Go-to-Market Value Stream. The Growth Analytics team delivers the measurement, attribution, funnel intelligence, data strategy, and MarTech data pipeline capabilities that fuel strategic growth by identifying and prioritizing target accounts, optimizing marketing-to-sales pipeline performance, and quantifying marketing attribution.

The leader must develop and grow a multidisciplinary team spanning Data Science, Data Engineering, Business Intelligence, and Marketing Analytics Operations. Success requires deep B2B marketing analytics expertise, strong technical leadership, and the ability to leverage advanced analytics, AI, automation, and emerging technologies to advance analytics delivery and improve business performance.

• Principal Duties and Responsibilities:
• Growth Analytics Strategy, Measurement & Funnel Intelligence
• Define and drive the growth analytics vision and strategy by advancing the data and analytical capabilities needed to identify and prioritize the addressable market, uncover growth opportunities, and optimize performance across the marketing-to-sales pipeline.
• Translate buyer engagement data, pipeline activity, and sales outcomes into actionable and measurable insights; identify success patterns and opportunities that improve demand generation performance and sales conversion.
• Establish shared goals, KPIs, and measurement frameworks across Marketing, Field Effectiveness, Sales, and Finance that provide consistent visibility into marketing-to-sales pipeline performance and enable optimization of buying group engagement, funnel progression, and conversion outcomes.
• Model opportunity mix, pipeline conversion, and close ratios needed by segment to achieve annual sales premium targets and translate those requirements into actionable business goals.
• Own and continuously advance the Marketing-to-Sales Pipeline attribution framework and methodologies, ensuring accurate measurement of influenced and incremental sales premium while defining and refining the engagement sufficiency thresholds associated with higher conversion and close rates than non-influenced opportunities.
• Advance funnel intelligence from a reporting capability to a core planning and decision-making tool that integrates sales seasonality, segment priorities, and funnel-stage performance into media investments, business prioritization, and growth execution.
• Assess the impact of AI-powered search, discovery, and zero-click behavior on buyer engagement and attribution; advance measurement approaches and analytical capabilities to adapt to changing digital consumption patterns.
• Data Strategy & Marketing Analytics Operations
• Lead the data strategy, data quality, and integration capabilities needed to produce consistent, trusted insights across the marketing-to-sales pipeline.
• Aggregate and enrich internal and third-party data to define the addressable market; and design data pipelines to identify and qualify engaged prospects and route them to the field in a measurable, actionable manner.
• Own data and MarTech vendor relationships and budgets; evaluate and enhance data, automation, MarTech, and analytics capabilities that improve productivity, measurement, and business performance.
• AI, Advanced Analytics and Technical Leadership
• Lead the transformation of analytics delivery through AI, automation, agentic workflows, and self-service capabilities that improve scalability, productivity, and decision-making.
• Identify practical applications for LLMs, advanced modeling, machine learning, and automation, evaluating business value, technical feasibility, and governance requirements.
• Provide technical direction across SQL, Python, statistical modeling, machine learning, data engineering, and business intelligence.
• Review code and analytical methods, diagnose technical issues, and guide teams in developing reliable and maintainable solutions.
• Team Leadership
• Build and lead a high-performing team of data scientists, engineers, analysts, and marketing analytics operations specialists.
• Develop technical and business capabilities through coaching, continuous learning, and career development.
• Foster experimentation, accountability, collaboration, and strong business partnership.
• Manage portfolio intake, prioritization, and delivery using agile methods and measurable pipeline outcomes.
• May perform other duties as required.

• Job Specifications:
• Bachelor’s degree required, Master’s preferred
• Degree or comparable experience in Computer Science, Mathematics, Data Science, Operations Research, or a related quantitative discipline.
• 10+ years of experience in Advanced Analytics or Technology, with a preference for experience in Marketing Analytics, Demand Generation Analytics, Sales Analytics, Revenue Operations, or a related function.
• Strong technical expertise in SQL, Python, statistical modeling, machine learning, data visualization, and software engineering fundamentals, including solution design and testing.
• Experience with large-scale data and cloud platforms such as Teradata, Snowflake, AWS, or GCP.
• Experience leading and developing multidisciplinary technical teams; and demonstrated ability to review code, troubleshoot technical issues, evaluate analytical methods, and guide model and automation development.
• Deep understanding of the B2B buying process; experience in finance or sales is a plus.
• Proven strategic leadership and stakeholder engagement across cross-functional environments; and demonstrated ability to align cross-functional teams with revenue goals and metrics.
• Ability to distill complex technical concepts into executive-level insights.
• ~IN1
• #LI-RA1

Unum and Colonial Life are part of Unum Group, a Fortune 500 company and leading provider of employee benefits to companies worldwide. Headquartered in Chattanooga, TN, with international offices in Ireland, Poland and the UK, Unum also has significant operations in Portland, ME, and Baton Rouge, LA - plus over 35 US field offices. Colonial Life is headquartered in Columbia, SC, with over 40 field offices nationwide.

Unum is an equal opportunity employer, considering all qualified applicants and employees for hiring, placement, and advancement, without regard to a person's race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status.

The base salary range for applicants for this position is listed below. Unless actual salary is indicated above in the job description, actual pay will be based on skill, geographical location and experience.
$133,500.00-$274,100.00
Additionally, Unum offers a portfolio of benefits and rewards that are competitive and comprehensive including healthcare benefits (health, vision, dental), insurance benefits (short & long-term disability), performance-based incentive plans, paid time off, and a 401(k) retirement plan with an employer match up to 5% and an additional 4.5% contribution whether you contribute to the plan or not. All benefits are subject to the terms and conditions of individual Plans.

Company:
Unum