Vice President, Marketing

About the job

Service Center
CSCS TX Summary
Plans and directs marketing of organization's services by performing the following duties personally or through subordinate supervisors.

• Essential Duties and Responsibilities include the following. Other duties may be assigned.
• Establishes strategic marketing plans to achieve corporate objectives for services.
• Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
• Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
• Develops and manages marketing operating budget.
• Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
• Evaluates and recommends distribution channel development programs.
• Determines agencies and suppliers of record, and negotiates contract terms and conditions for major services.
• Serves as liaison with outside agencies on ongoing promotional campaigns.
• Oversees development and production of promotional and collateral materials.
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
• Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Monitors competitive products and marketing activities.
• Oversees development and maintenance of customer database.
• Establishes and maintains relationships with industry influencers and key community and strategic partners.
• Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.
• Conducts marketing surveys on current and new product concepts, and provides feedback for future product development.
• Guides preparation of marketing activity reports and presents to executive management.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

• Qualifications/Requirements
• Bachelors degree in Marketing or related field, or equivalent combination of experience and education
• 10+ years of experience as a marketing leader in a multi-state organization
• Master’s degree (MBA) preferred
• Effective written and oral communication/interaction skills
• Demonstrated leadership qualities with an enthusiastic and motivating style
• Comprehensive knowledge of the field's policies, procedures, and practices
• Ability to develop and mentor others
• Ability to drive strategic direction
• Ability to build collaborative relations
• Caliber uses E-Verify to confirm the identity and employment eligibility of all new hires.

Must be eligible to work in the U.S. with no restrictions.