Integrated Marketing Specialist

About the job

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.

Position Overview
The Integrated Marketing Specialist is responsible for creating, implementing, and managing marketing within new shop openings to strengthen brand recognition and loyalty, particularly in new/emerging Dutch Bros markets. This role supports the planning and execution of all marketing activities related to Grand Openings.

• Key Result Areas
• Assisting with all grand opening efforts, ensuring successful startup, ramp of new locations, and supporting growth for existing shops.
• Develop comprehensive marketing plans for new shops / markets, including defining campaign goals, budget and integrated plans and leading cross functional team work
• Oversee the end-to-end execution of new shop campaigns, ensuring all elements are aligned with the campaign strategy and are on time and on budget.
• Collaborate with cross-functional teams to coordinate campaign activities, including creative development, advertising, signage, promotional efforts and media plans
• Assess current processes and make recommendations for improvement
• Assist with grand openings budget soup to nuts, identifying opportunities for efficiencies and simplification in the process and spend
• Other duties, as assigned

• Play a critical role in enabling seamless collaboration between internal teams, field operations and key vendor partners
• Build effective working relationships with field teams and vendor partners to support timely and accurate execution of initiatives.
• Collect feedback and field sensing to inform teams and support decision-making.
• Ensure alignment on timelines, roles, and next steps through structured communication and regular check-ins.
• Manage operational trackers and status reports to drive transparency, accountability, and urgency across all partners.
• Partner cross-functionally to identify bottlenecks or inefficiencies and propose data-informed process improvements.
• Other duties as assigned

• Conduct market and performance analysis, and trends assessment:
• Monitor and report on the performance of grand opening marketing efforts, measuring ROI and key performance indicators, making recommendations for improvement
• Analyze market trends, competitor activities, field insight and local market dynamics habits to inform grand opening strategies
• Make data-driven recommendations to enhance future campaigns and tactics
• Conduct in-depth analysis of market trends related to grand openings.
• Package key learnings for marketing stakeholders, particularly brand and creative team, to stay abreast of what’s working / not by channel
• Monitor competitive advertising creative, local marketing efforts and spend trends
• Other duties as assigned

• Skills
• Detail orientation
• Project management
• Business curiosity
• Communication (written/verbal)
• Data analysis, including budget and KPIs
• Collaboration
• Adaptability

• Job Qualifications
• Bachelor’s Degree in Marketing or Business Administration, or 4 years of comparable experience, required
• 2 additional years in a local, field or grand opening marketing or similar, required
• Excellent written and verbal communication skills
• Creative thinking and the ability to translate ideas into actionable plans
• Proven ability to work collaboratively in a team and manage multiple projects simultaneously
• Above average analytics skills, with demonstrated ability to manage complexity of multiple data sets, deadlines and deliverables
• Multi-unit QSR or retail experience, preferred

• Location Requirement:
• This position is located in Phoenix, AZ. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.

• Physical Requirements
• Occasionally move or lift office items
• Must be able to work in an office environment
• Must be able to communicate in an effective manner to perform job duties
• Vision must be good or corrected in order to perform essential job duties
• Hearing must be good or corrected in order to have the ability to understand information to perform essential job duties
• Ability to read and write in English in order to process paperwork and follow up on any actions necessary
• Constantly operates a computer and other office productivity machinery, such as calculators, copy machines, computers, and office equipment

Compensation:
DOE

If you like wild growth and working in a unique and fun environment, surrounded by positive community, you'll enjoy your career with us!