Senior Marketing Manager - Foodservice Broadline & Digital Sales Activation

About the job

• The Institutional North America Marketing team is seeking a Sr. Marketing Manager to work on the Channel Marketing team supporting Foodservice Broadline Distribution marketing strategy and digital sales activation across all our distribution partners. This role will be responsible for partnering with the Broadline distribution team to drive results with current customers, open new opportunities for regional distribution and building and deploying best practices around digital platform activation across our entire Channel business.
• This role is highly cross-functional and is an opportunity to see all aspects of a business and how a distribution business fits within a larger division. It will require significant collaboration with other functions (marketing, sales, comms, enterprise, etc.), strong business acumen, communication within all levels of the organization and strong customer and sales understanding. The successful candidate will demonstrate strong communication, collaboration and leadership abilities, passion for customers, high energy and commitment to help drive growth.
• What You Will Do:
• Partner with Broadline Distribution Sales to drive new business gains and growth within existing accounts through sales team activation and enablement
• Strategic planning with Broadline Distribution Sales in the pursuit of new distribution partnerships
• Marketing point for Foodservice Distribution team that consults, audits, influences and activates eCommerce and digital initiatives
• Collaborate with all Foodservice distribution teams to build and deploy best practices for product content, share of search, assortment, navigation, and digital shelf optimization related to distributor ordering platforms
• Design and optimize multi-channel digital campaigns (email, search, display, SEM, content syndication) to support campaign surrounds like product launches, seasonal promotions, and category growth initiatives across distributors
• Deliver monthly digital performance reports to Channel Marketing and Sales leadership with data-driven recommendations
• Evolve with the changing landscape to continually activate new Ecommerce ideas and areas to test with Distributor Partners using data analysis to inform optimizations.
• Develop in-depth customer, market knowledge and purchase pattern insights. Stay current on market trends and translate to impact on Ecolab distribution business.
• Position Details:
• Candidate must reside in or be within a commutable distance of St. Paul, MN ​
• This position is a hybrid role with 60% in-office requirement
• Minimum Qualifications:
• Bachelor’s degree and 8 years of professional experience with focus in Marketing or MBA in Marketing with 5 years of experience
• Demonstrated digital marketing experience (including tracking, ROI, key success metrics)
• Immigration sponsorship is not available for this position
• Preferred Qualifications:
• MBA or Master's
• Product management experience
• Must have demonstrated initiative and ability to work independently and handle multiple tasks
• Ability to relate to influential people and complex organizational structures; strong interpersonal and relationship building skills
• Demonstrated initiative and leadership skills; setting vision and strategy, planning, critical thinking, orchestrating cross-functionally, overseeing multiple project elements and proven track record of results
• Excellent oral and written communication skills for all levels of the organization
• Annual or Hourly Compensation Range
• The base salary range for this position is $133,700.00 - $200,600.00. This position is eligible for annual bonus pay based on performance, per plan terms. Many factors are taken into consideration when determining compensation, such as experience, education, training, geography, etc. We comply with all minimum wage and overtime laws.
• Benefits
• Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits.
• If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here.
• Potential Customer Requirements Notice
• To meet customer requirements and comply with local or state regulations, applicants for certain customer-facing roles may need to:
• Undergo additional background screens and/or drug/alcohol testing for customer credentialing.
• Americans with Disabilities Act (ADA)
• Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please visit the Recruiting Support link in the footer of each page of our career website.